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Wednesday, February 23, 2005

I dun read paper one lah...

Circulation nos. obtained in the press today (no. in brackets show previous survey):

The Star - 1,109,000 (1,045,000)
Malay Mail - 132,000 (137,000)
New Straits Times - 322,000 (323,000)
The Sun - 173,000 (165,000)
Sunday Star - 987,000 (1,003,000)
New Sunday Times - 303,000, (282,000)
Sunday Mail - 153,000 (134,000)
Harian Metro - 1,218,000 (1,275,000)
Berita Harian - 1,473,000 (1,491,000)
Utusan Malaysia - 1,510,000 (1,010,000)
Kwong Wah - 271,000 (261,000)
China Press - 741,000 (730,000)
Sin Chew Jit Poh - 1,109,000 (1,099,000)
Guang Ming Daily - 381,000 (347,000)
Tamil Nesan - 144,000 (140,000)
Tamil Namban - 247,000 (242,000)

Some observations: totaling up the weekday papers for all languages (excluding the Sun), we get 4.725 million rags sold daily. Assuming the population of Malaysia is 30 million, at an average household has of 4 people (one of which is below reading age); we thus have 7.5 million households. Which means 2.775 million households across Malaysia DO NOT access newspapers. In reality this number is far higher because:

  • A lot of families buy more than 1 paper daily.
  • This is also not taking into account the millions of newspapers subscribed by offices/ schools/libraries. My office subscribes 4 daily.

So I can roughly say 3 million homes do not read newspapers everyday. Or put it another way, 9 million people (of reading age) do not read newspapers.

2 Comments:

  • Which is to say that about 9 million people are not aware of whatever the government has been trying to tell them, whether its road safety, water conservation, open burning, etc. This should provide some serious food for thought for people trying to get their message across to the masses.

    Pat

    By Anonymous Anonymous, at 2/25/2005 09:04:00 am  

  • Exactly!! Thank God for people like u & me that CANNOT start their their day without finishing the paper first.

    By Blogger Simon, at 2/25/2005 12:06:00 pm  

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