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Wednesday, March 23, 2005

Classic Rock Songs Murdered in Local Ads

You know that DiGi ad on the radio that rips off Queen’s “We Will Rock You”? It goes something like “SMS at one sen, calls at 15 sen…We will, we will rock you…” I can imagine Freddie Mercury turning in his grave and Brian May squirming in his Bahamas summer home every time they play that sacrilege.

Suddenly, the other day I heard another ad by DiGi’s competitor - this time using Queen’s “I Want It All”. What the heck is going on?! What’s with the sudden obsession with using classic rock songs for local ads? I can see it now, all those highly paid ad execs and publicity managers suddenly looking through their dads’ old record collection for soundtracks to accompany their ad ideas.

Let me save them a few weeks of work. I’ve listed down some old rock songs (not necessarily by Queen) and some products or companies that can use them.

Song: Rock You Like a Hurricane by Scorpions
Use in Ad for: Listerine PocketPaks
Scenario: This guy is fishing on a small boat. He’s bored, so he slips a slice of Listerine PocketPak in his mouth. Suddenly, the sea around him turns into tidal waves and lightning flashes, while the music kicks in. Then the voiceover say “Listerine PocketPaks - Rock you Like a Hurricane…”

Song: Don’t Stand So Close To Me by the Police
Use in Ad for: Pizza Hut’s new durian flavoured pizza or Odorono

Song: We Are the Champions by Queen
Use in Promo for: The Malaysian Football Team, to be used as a promo highlighting their success in international tournaments. Oh wait, they can’t even beat Singapore…
Excerpt to Use: We are the champions, We are the champions, of the world…. NOT!

Song: Love Hurts by Nazareth
Use in Ad for: KY Jelly
Excerpt from Song to Use: "Take a lot of pain, love is like a cloud, holds a lot of rain. Love hurts, love hurts."
Ad Tagline: "Use KY Jelly for a smoother sensation… because sometimes Love Hurts."

Song: Desperado by Eagles
Use in Promo for: MCA Cupid Club recruitment drive.
Premise of Ad: Pics of single Chinese men & women flash by in the background with as Michael Chong serenades slowly, “…Desperado…”

Song: Stairway to Heaven by Led Zepellin or Temple of the King by Rainbow
Use by: I dunno, I just this feeling that PAS should use these two songs for their coming election campaign.

Song: Bohemian Rhapsody by Queen
Use in Ad for: Oh, never mind. This song will never get past the Malaysian censors.

Seriously, I understand not many of you will not *get* this blog, 'coz it really shows my age…


  • ROFL!! This is the best one yet :) You are really in the wrong line, man, you should charge the ad agencies if they do steal your ideas, I think a few of them would actually work ...


    By Anonymous Anonymous, at 3/23/2005 01:07:00 pm  

  • adult joke.. :( i haven even heard of ANY of the songs listed.

    By Blogger MunKit, at 3/23/2005 03:11:00 pm  

  • I *get* it! So we sama-sama orang tua lah.

    By Blogger mumsgather, at 3/23/2005 03:20:00 pm  

  • guess they either ran out of ideas or their client insist on copying each other. we call it sor hai kong ko but hey, the ad did its job. it managed to grap your attention.

    By Blogger 往明 aka Stanley, at 3/23/2005 03:23:00 pm  

  • In the US, "We Are the Champions" has already been used in a Viagra ad on television. The men all run out of their houses and congratulate each other in the morning light, jumping through their front lawns.

    By Anonymous egret, at 3/23/2005 05:14:00 pm  

  • I'm 22 and I get it. In fact, all the Big 3 companies over here use nothing but old rock songs for their commercials. It's really sad.

    By Blogger hsin, at 3/24/2005 01:25:00 am  

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