Top Ten Ways for NST to Increase Readership

I used to read NST for more than 18 years when growing up. Now I’ve switched to another leading paper, and NST readership has dropped drastically according to latest surveys. I can’t really pin-point the reasons it has become unpopular, but I can suggest some ways reach out to a wider target audience.

• Publish newspaper in 4 different sizes – extra large (for those with eyesight problems), large, small and A4-size (for reading in LRT).
  
  
• Publish daily-continuing soap-opera stories ala Dallas or Dynasty to keep people coming back everyday.
  
  
• More Lat comics.
  
  
• Give free Perodua Myvi with every yearly subscription.
  
  
• Have more niche-market pullouts – for example: Bonsai planting, spotlight on Telenovela Latin Amerika, weekly features on weird bloggers, etc.
  
  
• Scrap those un-funny and pathetic cartoons like Super Arang Man and Tok Guru.
  
  
• Free daily coupons to get 20 sen off the Star.
  
  
• Page Three Girls.
  
  
• Thought-provoking, free thinking, hard-hitting journalism not conforming to any unwritten rules that stifle freedom of speech. (No wait, that would be asking too much...)
  
  
• And finally, (strictly for MJ fans) Page Four Boys.

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