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Thursday, May 19, 2005

Top Ten Ways for NST to Increase Readership

I used to read NST for more than 18 years when growing up. Now I’ve switched to another leading paper, and NST readership has dropped drastically according to latest surveys. I can’t really pin-point the reasons it has become unpopular, but I can suggest some ways reach out to a wider target audience.

  • Publish newspaper in 4 different sizes – extra large (for those with eyesight problems), large, small and A4-size (for reading in LRT).

  • Publish daily-continuing soap-opera stories ala Dallas or Dynasty to keep people coming back everyday.

  • More Lat comics.

  • Give free Perodua Myvi with every yearly subscription.

  • Have more niche-market pullouts – for example: Bonsai planting, spotlight on Telenovela Latin Amerika, weekly features on weird bloggers, etc.

  • Scrap those un-funny and pathetic cartoons like Super Arang Man and Tok Guru.

  • Free daily coupons to get 20 sen off the Star.

  • Page Three Girls.

  • Thought-provoking, free thinking, hard-hitting journalism not conforming to any unwritten rules that stifle freedom of speech. (No wait, that would be asking too much...)

  • And finally, (strictly for MJ fans) Page Four Boys.

Back to main page.


  • "Free daily coupons to get 20 sen off the Star."

    that might just work.. hahaha.. I noticed the headlines for NST has shifted towards those of malay mail. i hope they don't turn into a tabloid.

    By Blogger Ivan, at 5/19/2005 12:45:00 pm  

  • i guess NST is doomed till the end of its days. Its just not attractive as the Star lah...

    By Blogger Din, at 5/19/2005 02:41:00 pm  

  • ivan - nst is going down fast if they dun do sumthin drastic. btw, did you know you look like that darth vader guy? :o

    fahruddin - yep. soon it'll be a free paper like Sun! btw, haven't seen you here for awhile, nice to hear from you!

    By Blogger Simon, at 5/19/2005 08:50:00 pm  

  • heheh, likewise man. Oh by the way, hope you don't mind I link you in my blog, I like your stuff.

    By Blogger Din, at 5/19/2005 10:10:00 pm  

  • no problem, fahruddin... :)

    By Blogger Simon, at 5/20/2005 08:22:00 am  

  • Simon: me look like that vader fella? where got? hehehe

    By Blogger Ivan, at 5/20/2005 08:37:00 pm  

  • ivan - there you see the avatar? look like vader la!

    By Blogger Simon, at 5/21/2005 10:25:00 am  

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